Massive share buyback in Ripple strategy: Garlinghouse to keep control

The crypto market has been falling for weeks, dragging Bitcoin and other tokens down with it. However, Ripple is not just waiting for better days. Brad Garlinghouse’s company is defending itself with a major financial operation. While the industry giants sneeze, he is preparing a massive share buyback. A bold way to show who’s still at the helm when the storm rages.

750 Million Buyback: Ripple’s Bold Bet Amid Crypto Storm

First, let’s look at the dizzying figure. Ripple announces a $750 million share buyback from its employees and investors. The operation values ​​the company at 50 billion, 25% more than the November fundraising.

However, the context does not seem to be favorable. Bitcoin has lost 40% since October. XRP, Ripple’s historic token, has crashed 62% from its peak in July.

The company does not appear to be affected by this widespread downturn. It sends a strong signal to the entire market. Management believes in its value more than ever. Employees have already shown confidence by refusing to sell their shares for 40 billion.

Today, Ripple is offering them 25% more, a rare token of appreciation.

Ripple’s Secret Strategy: Buying Everything That Moves to Dominate Crypto Finance

How can Ripple afford such a luxury while the sector is bleeding? The answer lies in one word: acquisition. The company has spent more than $2.5 billion on acquisitions of strategic companies in 2025.

Hidden Road, the prime broker, was bought for 1.25 billion. GTreasury, a treasury specialist, is worth 1 billion. Rail and Palisade have added stablecoin and asset custody offerings.

In 2026, Ripple continues its boom by purchasing BC Payments in Australia to secure a local financial license. The company no longer presents itself as “the XRP company”. He is patiently building an empire of services for institutions.

Its stablecoin, RLUSD, surpassed one billion in market cap in less than a year. It claims $100 billion in processed transactions, as it proudly tweeted: “Over 100 billion processed. 60+ markets. 51 tracks in real time. RLUSD to 1 trillion market cap in less than a year“.

The XRP Mystery: How Token Crashes While Ripple Thrives

Here is a paradox that fascinates the entire cryptosphere. XRP, the token created by Ripple, has lost 62% since its peak in July. It is trailing at $1.3, far from the peaks reached. Still, the company shows brazen health.

Brad Garlinghouse, CEO, reiterates that XRP remains the “compass” of the company. He recently explained:

There will be a trillion dollar crypto company, I don’t doubt it for a second. I think Ripple has an opportunity to be that company if we do things right.

But actions sometimes speak louder. Ripple is developing RLUSD, its stablecoin, which is slowly cannibalizing the role of XRP. It signs with Mastercard without mentioning the token.

Is the market starting to value Ripple independently of XRP? A historical turning point is unfolding before our eyes.

Ripples in numbers: quiet power

• 750 million: the amount of the share buyback initiated by the company;
• 50 billion: new valuation, up 25% in four months;
• 2.5 billion: acquisition spending during 2025;
• 100 billion: volume of transactions processed by Ripple Payments;
• $1.37: current XRP price, down 62% from its peak.

A year ago, Ripple could ride the IPO wave in a favorable context. Markets were strong, cryptocurrencies were euphoric. Still, Garlinghouse, matter to remain private. Today, this choice makes perfect sense. While public companies face market fury, Ripple is quietly moving forward, buying back its shares from prying eyes.

DISCLAIMER OF LIABILITY

The views, thoughts and opinions expressed in this article are solely those of the author and should not be construed as investment advice. Before making any investment decision, do your own research.